Each Domain will have a dedicated web presence and community on the JS Foundation website, helping build brand affinity around targeted industry/technology segments across web properties, projects and outbound communications. They will receive dedicated investment in support and outreach initiatives through marketing campaigns, events, support staff, and more.
This allows projects to build their brand association and affinity within a specific Domain. It also allows for more funding opportunities to increase community engagement through marketing, events, developer relations, and more.
Similarly, members will more easily be able to align their brands with industries, technologies and JS Foundation projects that are strategically valuable to them while focusing their collaboration efforts and investing funds directly to a specific Domain. This will also allow us to build partnerships with industry organizations like standards bodies, open source projects and companies engaged in that space.
Overall, grouping projects into Domains allows the JS Foundation to provide more dedicated support for marketing, community management, infrastructure, and project management. There will be more opportunities for focused collaboration with other members and industry organizations.